Showroom Cassina rue de Turenne right bank

Cassina opens its new showroom right bank

Francis Amiand

highlight of opinion among Cassina. The brand's foundations are extracted from the shackles heritage to write a partition where history is truly in tune with creation. Vision and new showcase orchestrated by Patricia Urquiola in its artistic director dress.

Under the direction of the famous architect and designer Patricia Urquiola, the new showroom Cassina to life in the heart of the Marais. Respecting the identity of the area, preserving including beams and stone columns of Caen, the place is intimate wants to better showcase the products of the Italian brand. Preview images on contemporary aesthetic background ...  

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Le Corbusier, Gerrit Thomas Rietveld, Frank Lloyd Wright, there, where the shadow of the big names could turn to intimidation as they are honored, printing is now in balance. Cassina is and will be. So let space to write the future. Here's what could focus on an address, that of the new showroom of Rue de Turenne. Part of a global reflection, where every intention has a structuring message Cassina Marais complete the emblematic proposal of Boulevard Saint-Germain.  

Gender armchair and sofa Maralunga Vico Magistretti.

Gender armchair and sofa Maralunga Vico Magistretti.

Francis Amiand

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A UFO in the Marais?

The idea is not to repeat the feat, but to open up prospects. More confidential, the place is located in a quiet part of the neighborhood. Where the visionary radiation Thank you, the commitment of the Gallery S. Bensimon, representation of Crafts of Footprints welcome in their targeted universe, the mark of a very Italian design. The idea ignores the alternative UFO. The transplant takes. The old facade has been replaced by a redesigned front by Patricia Urquiola. Elements of the past were kept as beams and stone columns of Caen, typical Marais, associated with contemporary elements, such as colored glass plates, the walls smooth or perforated aluminum. So put the regenerative option of color, up to the superposition of a metal membrane amid ancient walls, up to facilities that identify with parts of interior room for traffic directed by a path terrazzo accompanying the visibility, legibility and iconic place for Cassina products. The message is thus posed. 

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Boboli table Rodolfo Dordoni and chairs Caprice Philippe Starck.

Boboli table Rodolfo Dordoni and chairs Caprice Philippe Starck.

Francis Amiand

Library Nuvola Rossa Vico Magistretti, Gender chair by Patricia Urquiola.

Library Nuvola Rossa Vico Magistretti, Gender chair by Patricia Urquiola.

Francis Amiand

The conductive line of Patricia Urquiola

appointed art Director Cassina in 2015, Patricia Urquiola has set a decisive part, that not to lock the sign in a frozen and refrigerated vision. "For me it is a great honor and a great responsibility to confront myself with a heritage, a history, an important identity for the international design. I plan to consider the memory and the cultural heritage of society as a positive property and not as a passive part."And while the famous home his 90th birthday, after the renovation of the showroom New York Midtown, projects and reflections are chained. Opening of three stores in 2016 (Scalo Milan, Shanghai, Madrid) and this year Cassina Rive Droite that mark again this momentum.  

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Beam Sofa by Patricia Urquiola.

Beam Sofa by Patricia Urquiola.

Francis Amiand

129, rue de Turenne, 75003. Tel. 01 40 29 84 30 and cassina.com 

 
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